Stijn began his career in Belgium as the founder and producer of a global marketing conference, creating partnerships that secured more than €100K in support and bringing prominent brand thinkers, including Saatchi & Saatchi’s Kevin Roberts and Innovation Protocol’s Sasha Strauss, to inspire its audience.

After the conference, Stijn continued his studies in Bordeaux, France at the INSEEC Business School. While still studying, he started working in Cannes during the Film Festival and the Cannes Lions, organizing successful brand experiences for brands such as Lionsgate, Publicis Groupe, and the New York Post.

Later, Stijn joined Innovation Protocol in Los Angeles, a strategic brand consultancy, where his work supported clients such as Universal Studios, NXP, Qantas, Sony, and PayPal, helping organizations communicate more strategically with the audiences they wanted to reach.

In Hawai‘i, Stijn led corporate brand strategy for Hawaiian Host Group, Hawai‘i’s leading CPG portfolio company. He managed a 12-person team across communications, marketing, and retail, helped increase the company’s eNPS score, and grew its Instagram presence from zero to more than 350,000 followers.

Now based in New York City, Stijn is a Partner at Major Futures Advisory Group, an international advisory firm for strategic brand growth. He works with luxury hospitality and CPG brands to clarify their positioning, strengthen how they show up in the market, and create more distinctive brand experiences.

Beyond client work, Stijn speaks, writes, and teaches on brand strategy and brand experience. His articles have appeared in outlets including Adweek, and he has shared his thinking with organizations and universities such as TEDx, Vistage, UCLA, USC Marshall School of Business, Hamburg University, and KU Leuven.